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SEO (Search Engine Optimization) refers to the process of optimizing a website to improve its visibility and ranking on search engines such as Google. It involves various techniques and strategies to attract organic (non-paid) traffic and increase the website’s relevance to search queries. Effective SEO practices can improve the user experience, drive more qualified website traffic, and ultimately lead to higher conversion rates. On the other hand, poor SEO practices can lead to penalties from search engines and lower rankings on search engine results pages (SERPs).

Social marketing is the use of marketing principles and techniques to promote behavior change for social good. It involves the design, implementation, and evaluation of communication and social influence strategies aimed at changing attitudes and behaviors of a target audience to improve their well-being and benefit society as a whole.

PPC (pay-per-click) is a method of online advertising where advertisers pay each time their ad is clicked by a user. It is commonly used on search engines and social media platforms. Advertisers bid on keywords and target audiences to display their ads. PPC allows businesses to reach a very specific audience, measure their success through analytics, and adjust their campaigns accordingly.

Email marketing is a type of direct marketing that involves sending promotional messages to a group of people through email. It is an effective way for businesses and organizations to reach their target audience and build relationships with customers. A successful email marketing campaign typically involves creating engaging content, segmenting the email list, personalizing messages, and analyzing results to continually improve the strategy.

Content marketing is a marketing technique that involves creating valuable and relevant content to attract and engage with a target audience. The aim is to build trust and credibility with the audience, ultimately leading to profitable customer action. Content marketing can take various forms, including blog posts, videos, social media posts, e-books, podcasts, and more. It is an effective way to connect with customers in a non-invasive way, providing them with valuable information while promoting the business or brand.

Web development refers to the process of creating and maintaining websites. This involves a range of tasks, including design, programming, content creation, and testing. Web developers use a variety of tools and technologies to build sites that are functional, user-friendly, and visually appealing. They may work on projects ranging from simple single-page sites to complex web applications with many interconnected pages and features. Effective web development requires knowledge of programming languages, web design principles, user experience, and web analytics.

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 Everanya.in’s ‘About Us’ page should introduce the company’s mission, values, and digital marketing expertise. It should also feature team information and a brief history for credibility and trust-building with potential clients.

Everanya.in offers digital marketing services covering SEO, PPC, social media, email marketing and website design to help companies increase traffic and revenue. We provide tailored strategies, advanced tools, continuous assistance and aim for long-term relationships for online success.

Everanya.in is a digital marketing agency that provides customized online solutions, strategic planning, advanced tools and technology to help businesses succeed. They commit to long-term partnerships, quality outcomes, exceptional service and transparency.

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